Delhi NCR overtakes Bengaluru as India's top D2C hub with $3.5 Bn across 434 deals

Delhi NCR leads India's D2C funding race with $3.5 Bn since 2015, edging out Bengaluru ($3.4 Bn) and Mumbai ($2 Bn, 27% CAGR). Total D2C funding hits $10 Bn over 11 years, with the segment projected to capture 86% of India's $285 Bn ecommerce GMV addition through 2031 at a 37% CAGR.

— Filed Wed, 13 May, 2026, 21:02 IST · Source Inc42 · Updated

Delhi NCR tops India's D2C hub rankings with $3.5 Bn across 434 deals since 2015, ahead of Bengaluru ($3.4 Bn) and Mumbai ($2 Bn). D2C projected to capture 86% of $285 Bn ecommerce GMV addition through 2031.