De Beers taps Pankaj Tripathi, daughter Aashi for natural diamond push in India
De Beers Group rolls out a father-daughter themed campaign featuring Bollywood actor Pankaj Tripathi and daughter Aashi, aiming to revive natural diamond demand in India as lab-grown stones gain share.
De Beers Group launches a natural diamond marketing campaign in India featuring actor Pankaj Tripathi and his daughter Aashi, celebrating the father-daughter bond to drive jewelry demand in the Indian market.