Forevermark resurfaces July 2025 opening of first South India store at Bengaluru's Phoenix Mall of Asia
De Beers Group's diamond jewellery brand debuted in South India with an interactive Endless Aisle format at Phoenix Mall of Asia, per a resurfacing of the July 2025 move. At the time, Forevermark had reached 8 stores and was targeting 20 India stores by year-end following its September 2025 retail launch.
Forevermark, De Beers Group's diamond jewellery brand, opened its first South India store at Bengaluru's Phoenix Mall of Asia, featuring an interactive Endless Aisle. It targets 20 India stores by year-end after launching retail in September 2025.
Why this matters
Forevermark's South India entry preceded its 9th India store opening in Bengaluru, where the De Beers brand set a longer-term target of ~100 outlets and $100M revenue by 2030.
Store-opening signals holding steady at 1,240 in the last 90 days.