Forevermark opens 9th India store in Bengaluru, targets 100 outlets and $100M revenue by 2030
De Beers' Forevermark is doubling down on natural-diamond retail in India, opening its 9th store in Bengaluru and planning ~100 outlets across cities like Hyderabad, Chennai and Kochi. The bet: capture a ₹49,700 crore market growing to ₹1.5 trillion by 2030, even as lab-grown diamonds ($300-350M in 2024) surge.
De Beers' Forevermark is expanding India retail, opening its 9th store in Bengaluru and targeting ~100 outlets and $100M revenue in four years, betting on natural diamond demand amid rising lab-grown competition.
Why this matters
Forevermark, De Beers' natural-diamond brand, is scaling India retail with its 9th store and a ~100-outlet plan, betting on natural stones even as lab-grown diamonds surge.
Store-opening activity is steady, with 1,204 signals in the last 90 days.