De Beers projects India natural diamond demand to double by 2030 as Gen Z drives 76% of value
India's natural diamond demand grew ~11% in 2025, among the fastest globally, with De Beers and the Natural Diamond Council projecting it to double by 2030. Millennials and Gen Z account for 76% of market value, favoring lightweight, design-led pieces. The gems and jewellery sector employs 5M+ and contributes ~7% of GDP.
India's natural diamond demand grew ~11% in 2025, among fastest-growing globally, with De Beers projecting it to double by 2030. Millennials/Gen Z drive 76% of value, favoring lightweight design-led jewellery; sector employs 5M+ and contributes ~7% of GDP.
Why this matters
Reinforces De Beers' India push, following its campaign tapping Pankaj Tripathi and daughter Aashi to promote natural diamonds and court younger buyers driving most market value.
Retail-brand signals steady at 2,059 over the trailing 90 days.