BigBasket's early-2023 push to expand offline grocery footprint resurfaces as omnichannel reach builds
Tata-owned BigBasket widened beyond online grocery back in January 2023 with self-service stores in Bengaluru and a large-format supermarket pilot in Hyderabad. The retailer planned to keep physical-store assortments at roughly one-tenth of its online range while using stores to reach more customers and support future expansion.
Tata-owned BigBasket is expanding offline formats to build an omnichannel grocery presence, widen its Indian customer base and counter competition. It operates self-service outlets in Bengaluru and piloted a large-format Hyderabad supermarket, while retaining online as its core assortment channel.
Why this matters
The move aligns with recent signals on BigBasket expanding its offline grocery push through Bengaluru stores and a Hyderabad pilot to broaden reach and support omnichannel growth.
Omni-channel is accelerating, up +194200% QoQ.