Bajaj Finance to roll out AI facial recognition across 3,000 stores by March 2027
Bajaj Finance plans to expand its AI-powered camera system from 544 to 3,000 stores, using facial recognition to identify existing customers and trigger personalised offers. It is targeting a 70% identification rate, up from about 40%.
Bajaj Finance will deploy AI-powered facial recognition across 3,000 stores by March 2027 to identify customers and trigger personalized offers. The lender aims to lift recognition accuracy to 70%, improve conversions and onboarding, and reduce fraud and customer deflection.
Why this matters
The rollout extends Bajaj Finance's AI-led distribution strategy, following FINAI's planned expansion to 30,000 partner stores and its plan for 300-plus AI use cases alongside a ₹40 lakh crore AUM target by FY2036.
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