ASCI flags 6,933 ad violations in FY26 as wellness brands, offshore betting apps dodge India's rules
Council's FY26 report shows violations surging from 1,336 in FY24 to 6,933, with 854 influencers flagged and 93% caught via proactive detection. Wellness, personal care and offshore betting categories drive the spike, exposing enforcement gaps for consumer brands.
ASCI's FY26 report flags surge in misleading ads across wellness, personal care and offshore betting categories, with violations rising to 6,933. Influencer-led digital promotions and pseudo-scientific wellness claims pose enforcement challenges for India's consumer brands and regulators.
Why this matters
Follows ASCI's draft AI ad-labelling rules issued after deepfake Amul and Hajmola ads eroded brand trust, signalling a broader push to tighten ad oversight across digital and influencer channels.
Retail-brand signals steady at 1,135 over the last 90 days, with regulatory scrutiny intensifying.