CCPA, ASCI, SEBI tighten net on greenwashing; brands told to back claims with evidence
Former Consumer Affairs Secretary Rohit Kumar Singh flags greenwashing as a rising regulatory and consumer-protection risk in India. He points to CCPA's 2024 guidelines, ASCI's environmental claims code and SEBI's BRSR Core as converging pressure points forcing brands to substantiate sustainability claims with verifiable proof.
Former Consumer Affairs Secretary Rohit Kumar Singh argues greenwashing is now a regulatory and consumer-protection risk in India, citing CCPA's 2024 guidelines, ASCI rules and SEBI's BRSR Core, urging brands to substantiate green claims with verifiable evidence.