Chtrbox CEO calls ASCI report 'uncomfortable but necessary' as 76% of top creators flagged for ad violations
Post-IPO Chtrbox head Raj Mishra backs ASCI's crackdown on 1,609 misleading influencer ads, with 97.3% of violations on digital. Flags shift to performance-linked deals forcing rate rationalisation, and positions AI influencers as complements to human creators in the $250B global creator economy.
Chtrbox CEO Raj Mishra discusses post-IPO outlook for India's creator economy, ASCI's flagging of misleading influencer ads, brands' shift to performance-linked influencer marketing forcing rate rationalisation, and AI influencers complementing rather than replacing human creators.
Why this matters
Mishra's public backing of ASCI extends Chtrbox's post-IPO posture, layering compliance leadership onto its recent scale-up to 300K creators, 2,000 brands and MENA expansion via Dubai.
Leadership signals steady at 127 in last 90 days, with founder-led governance stances gaining share.