Chtrbox CEO calls ASCI report 'uncomfortable but necessary' as 76% of top creators flagged for ad violations
Post-IPO Chtrbox head Raj Mishra backs ASCI's crackdown on 1,609 misleading influencer ads, with 97.3% of violations on digital. Flags shift to performance-linked deals forcing rate rationalisation, and positions AI influencers as complements to human creators in the $250B global creator economy.
Chtrbox CEO Raj Mishra backs ASCI report flagging 76% of top creators for ad violations, calling the crackdown 'uncomfortable but necessary'.
The Hindu BusinessLine · 6/1/2026, 1:05:13 AM · Ask about this →