ASCI flags 11,581 ad violations in FY26, offshore betting tops list with 6,933 cases
ASCI's FY26 report logged 11,581 ad violation cases, up 21% YoY. Offshore betting dominated with 6,933 cases, trailed by realty (643), personal care (576) and F&B (331). Digital channels drove 97.3% of violations, with Meta platforms accounting for 79.84% and 854 influencer-led breaches.
ASCI's FY26 report flagged 11,581 ad violation cases, up 21% YoY. Offshore betting led with 6,933 cases, followed by realty, personal care and F&B. Digital ads, especially Meta platforms and influencer-led nutraceutical claims, dominated violations.
Why this matters
Builds on ASCI's earlier FY26 flag of 6,933 offshore betting violations and its push to draft AI ad-labelling rules after fake Amul and Hajmola spots eroded consumer trust.
Retail-brand theme steady at 1,148 signals over the last 90 days.