Agilitas launches Kohli-backed One8 in Delhi, targeting global sportswear contender status
Agilitas unveiled One8, a Virat Kohli-backed sports-fashion label, at Delhi's Yashobhoomi Convention Centre on June 21. The launch drew 5,000 early adopters — dubbed the Founding 5000 — as the homegrown brand blends sport, music and culture in its bid to scale globally.
Agilitas launched One8, a Virat Kohli-backed sports-fashion brand, at Delhi's Yashobhoomi Convention Centre on June 21, targeting a homegrown global sportswear contender by blending sport, music and culture, with 5,000 early adopters dubbed the Founding 5000.
Why this matters
Marks Agilitas's most visible consumer push since assembling its athleisure portfolio, leveraging Kohli's celebrity equity to stake a claim against Nike, Adidas and Puma in India's sportswear market.
Retail-brand activity steady at 1,816 signals over the last 90 days.
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