₹3/litre fuel hike forces BigBasket, Zippee, MilkyMist to rethink free delivery, MOVs and MRPs
A ₹3/litre petrol-diesel hike lifts last-mile costs 2-5% and cold-chain prices 12-18%, with fuel already 20-30% of last-mile opex. BigBasket leans on 40% EV fleet; Zippee, MilkyMist, iD Fresh, ColdStar, StoveKraft and WellBe weigh 6-8% MRP hikes, tighter free-delivery thresholds and curbed ultra-fast SLAs.
₹3/litre petrol-diesel hike pressures Indian logistics, quick commerce and FMCG firms. BigBasket, Zippee, MilkyMist, iD Fresh, ColdStar, StoveKraft, WellBe weigh price hikes, tighter free-delivery thresholds, higher MOVs and curbed ultra-fast deliveries; EV fleets cushion partly.