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0 mentions · last seen 6/5/2026

Signals

Miraggio plots 10+ owned stores this year as D2C handbag brand pivots offline

RPSG-backed Miraggio is shifting beyond pure D2C, opening 10+ company-owned stores this year with a target of ₹1.5-2 crore in monthly retail revenue. Each store is expected to clock ₹20 lakh/month, riding a premium experiential format and a three-country sourcing mix that includes Indian factories.

The Hindu BusinessLine · 5/23/2026, 2:27:07 PM

Miraggio opens first experiential store at VR Mall Chennai, plans 10+ metro outlets in FY

D2C handbag label Miraggio is moving omni-channel with its debut physical store in Chennai, anchoring a 10+ store metro rollout this fiscal. The launch signals rising offline appetite among digital-first accessories brands chasing premium mall footfall.

YourStory · Capital · 5/22/2026, 9:57:19 AM

Miraggio goes offline with debut Chennai store, plans 10+ outlets in FY26

Digital-first handbag label Miraggio launched its first experiential store at VR Mall Chennai, marking its offline debut. The D2C brand plans 10+ physical stores across metros this fiscal, betting on retail to drive both growth and brand equity.

Retail4Growth (HTML list) · 5/21/2026, 8:07:00 AM

Google's AI-powered Universal Cart threatens to pull discovery and checkout away from marketplaces

Unveiled at I/O, Google's Universal Cart stitches persistent shopping across Search, Gemini, YouTube and Gmail. Indian D2C founders and analysts warn the commerce layer could reroute product discovery and transactions away from Amazon and Flipkart, reshaping how brands acquire and convert online shoppers.

The Hindu BusinessLine · 5/20/2026, 4:57:35 PM