Miraggio opens first experiential store at VR Mall Chennai, plans 10+ metro outlets in FY
D2C handbag label Miraggio is moving omni-channel with its debut physical store in Chennai, anchoring a 10+ store metro rollout this fiscal. The launch signals rising offline appetite among digital-first accessories brands chasing premium mall footfall.
Handbag D2C brand Miraggio opened its first experiential store at VR Mall Chennai, planning 10+ metro stores this fiscal. Astrotalk is scaling a full-stack spiritual commerce platform across consultations, ecommerce, gemstones and offline retail.
Why this matters
Confirms Miraggio's offline pivot first signaled with its Chennai debut and 10+ store FY26 plan, establishing a concrete metro rollout cadence for the D2C handbag label.
Store-opening activity steady with 86 signals in the last 90 days.
Also reported by
- YourStory — Same time