Miraggio plots 10+ owned stores this year as D2C handbag brand pivots offline
RPSG-backed Miraggio is shifting beyond pure D2C, opening 10+ company-owned stores this year with a target of ₹1.5-2 crore in monthly retail revenue. Each store is expected to clock ₹20 lakh/month, riding a premium experiential format and a three-country sourcing mix that includes Indian factories.
D2C handbag brand Miraggio plans 10+ company-owned stores this year, targeting ₹1.5-2 crore monthly retail revenue. Backed by RPSG Capital, brand pursues premium experiential retail and three-country sourcing strategy including Indian factories.
Why this matters
Builds on Miraggio's debut experiential store at VR Mall Chennai and its stated FY26 plan for 10+ metro outlets, formalizing revenue targets for the offline pivot.
Retail-brand activity steady with 545 signals in the last 90 days.