Miraggio goes offline with debut Chennai store, plans 10+ outlets in FY26
Digital-first handbag label Miraggio launched its first experiential store at VR Mall Chennai, marking its offline debut. The D2C brand plans 10+ physical stores across metros this fiscal, betting on retail to drive both growth and brand equity.
Digital-first handbag brand Miraggio opened its first physical store at VR Mall Chennai, marking offline foray. Plans 10+ stores across metros this fiscal year, positioning physical retail as growth and brand-equity driver.
Why this matters
Marks Miraggio's first move from D2C-only into physical retail, signaling a shift toward omnichannel as the handbag label seeks tactile brand discovery and scale beyond online channels.
Store openings remain steady with 75 signals in the last 90 days across retail.