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0 mentions · last seen 6/5/2026

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FSSAI demands answers from Blinkit after consumer falls ill from curd bought on platform

India's food safety regulator has sought an Action Taken Report from Blinkit following a consumer complaint linking spoiled curd to illness. The notice cites repeated complaints about unhygienic and spoiled food sold via the quick-commerce platform, escalating compliance pressure on Eternal-owned Blinkit.

NDTV Profit · 5/31/2026, 2:42:09 PM

Swiggy Instamart logs 150% surge in protein orders; 10,000 SKUs now stocked

Two-year order growth of 150% spans 10,000 protein SKUs on Instamart, with protein chips (+300%), yogurt (+280%) and milkshakes (+225%) leading the pack. Peanut butter tops searches; tofu up 87%. Demand is spreading from Bengaluru and Mumbai into Nagpur, Jaipur, Guwahati and Visakhapatnam.

Business Today · Latest · 5/27/2026, 11:10:30 AM

Instamart's protein orders surge 150% in two years as eggs, paneer top carts

Swiggy Instamart's protein catalogue has scaled to 10,000 SKUs, with protein snacks up 300% YoY, yoghurt 280% and milk/shakes 225%. Tier-II cities Nagpur, Jaipur and Guwahati are accelerating demand alongside metros, with one cart hitting ₹2.71 lakh.

Business Today · Latest · 5/27/2026, 3:51:54 AM

The Whole Truth to drop 'no added sugar' label on date-sweetened chocolates after FSSAI notice

The clean-label chocolate brand will revise packaging following an FSSAI show-cause notice triggered by rival Paul & Mike. The action signals tighter regulatory scrutiny of health claims across India's healthy snacking category, even as the brand's revenue jumped from Rs 64.9 cr in FY24 to Rs 215.8 cr in FY25.

NDTV Profit · 5/24/2026, 10:19:49 AM

Whey shock: The Whole Truth, Yoga Bar, Muscleblaze hike prices 10-25% as imported whey nearly quadruples

Whey concentrate has jumped from ₹700/kg in FY24 to ₹2,700/kg, and isolate from ₹800 to ₹3,600/kg, on a global supply crunch amplified by GLP-1 demand and geopolitical disruption. With 90% of whey imported and accounting for over 90% of COGS, Indian protein brands are passing through 10-25% price hikes; per-scoop pricing could move from ₹80 to ₹140-150.

ET Small Business · 5/20/2026, 7:21:43 PM

Whey prices surge 4X, squeezing India's protein brands; Whole Truth, Yoga Bar, MuscleBlaze hike 10-40%

Imported whey concentrate jumped from Rs 700/kg to Rs 2,700/kg and isolate from Rs 800 to Rs 3,600/kg, with whey accounting for 90%+ of COGS. With 90% of whey imported and rupee depreciation adding 10-15%, brands have raised prices 10-25% (up to 40%) and warn of shortages in 6 months. Pistachios +70%, cocoa +25%, packaging +25-30% compound the pain; players explore plant/yeast protein blends.

ET Small Business · 5/19/2026, 11:01:41 AM

Wingreens Farms raises ₹120 Cr Series D, acquires Safe Harvest in share swap

Ashish Kacholia-led ₹120 Cr Series D lands alongside an all-stock buyout of pesticide-free staples brand Safe Harvest, stitching together a farm-to-consumer platform spanning 1 lakh+ farmers. Wingreens sits with Raw Pressery in portfolio, flags FY26 EBITDA profitability and an IPO within two years.

Inc42 · 5/13/2026, 10:17:22 PM