The Whole Truth
Ask about this →0 mentions · last seen 6/5/2026
The Encyclopædia of Indian Retail — revised every hour
0 mentions · last seen 6/5/2026
India's food safety regulator has sought an Action Taken Report from Blinkit following a consumer complaint linking spoiled curd to illness. The notice cites repeated complaints about unhygienic and spoiled food sold via the quick-commerce platform, escalating compliance pressure on Eternal-owned Blinkit.
NDTV Profit · 5/31/2026, 2:42:09 PM
Two-year order growth of 150% spans 10,000 protein SKUs on Instamart, with protein chips (+300%), yogurt (+280%) and milkshakes (+225%) leading the pack. Peanut butter tops searches; tofu up 87%. Demand is spreading from Bengaluru and Mumbai into Nagpur, Jaipur, Guwahati and Visakhapatnam.
Business Today · Latest · 5/27/2026, 11:10:30 AM
Swiggy Instamart's protein catalogue has scaled to 10,000 SKUs, with protein snacks up 300% YoY, yoghurt 280% and milk/shakes 225%. Tier-II cities Nagpur, Jaipur and Guwahati are accelerating demand alongside metros, with one cart hitting ₹2.71 lakh.
Business Today · Latest · 5/27/2026, 3:51:54 AM
The clean-label chocolate brand will revise packaging following an FSSAI show-cause notice triggered by rival Paul & Mike. The action signals tighter regulatory scrutiny of health claims across India's healthy snacking category, even as the brand's revenue jumped from Rs 64.9 cr in FY24 to Rs 215.8 cr in FY25.
NDTV Profit · 5/24/2026, 10:19:49 AM
Whey concentrate has jumped from ₹700/kg in FY24 to ₹2,700/kg, and isolate from ₹800 to ₹3,600/kg, on a global supply crunch amplified by GLP-1 demand and geopolitical disruption. With 90% of whey imported and accounting for over 90% of COGS, Indian protein brands are passing through 10-25% price hikes; per-scoop pricing could move from ₹80 to ₹140-150.
ET Small Business · 5/20/2026, 7:21:43 PM
Imported whey concentrate jumped from Rs 700/kg to Rs 2,700/kg and isolate from Rs 800 to Rs 3,600/kg, with whey accounting for 90%+ of COGS. With 90% of whey imported and rupee depreciation adding 10-15%, brands have raised prices 10-25% (up to 40%) and warn of shortages in 6 months. Pistachios +70%, cocoa +25%, packaging +25-30% compound the pain; players explore plant/yeast protein blends.
ET Small Business · 5/19/2026, 11:01:41 AM
Ashish Kacholia-led ₹120 Cr Series D lands alongside an all-stock buyout of pesticide-free staples brand Safe Harvest, stitching together a farm-to-consumer platform spanning 1 lakh+ farmers. Wingreens sits with Raw Pressery in portfolio, flags FY26 EBITDA profitability and an IPO within two years.
Inc42 · 5/13/2026, 10:17:22 PM