Swiggy Instamart logs 150% surge in protein orders; 10,000 SKUs now stocked
Two-year order growth of 150% spans 10,000 protein SKUs on Instamart, with protein chips (+300%), yogurt (+280%) and milkshakes (+225%) leading the pack. Peanut butter tops searches; tofu up 87%. Demand is spreading from Bengaluru and Mumbai into Nagpur, Jaipur, Guwahati and Visakhapatnam.
Swiggy Instamart reports 150% surge in protein product orders over two years with 10,000 SKUs listed. Protein chips up 300%, yogurt 280%, milkshakes 225%. Demand expanding from metros to tier-2 cities; peanut butter is most-searched item.
Why this matters
Reinforces Instamart's protein momentum after earlier signals flagged eggs and paneer topping carts; category is now broadening into snacks, dairy alternatives and Tier-2 cities.
Retail-company signals steady at 1,284 in the last 90 days.