Instamart's protein orders surge 150% in two years as eggs, paneer top carts
Swiggy Instamart's protein catalogue has scaled to 10,000 SKUs, with protein snacks up 300% YoY, yoghurt 280% and milk/shakes 225%. Tier-II cities Nagpur, Jaipur and Guwahati are accelerating demand alongside metros, with one cart hitting ₹2.71 lakh.
Swiggy Instamart reports 150% surge in protein-product orders over two years, expanding to 10,000 SKUs. Eggs and paneer lead, while protein snacks, yoghurt and milkshakes grow fastest. Demand accelerates in Tier-II cities like Nagpur, Jaipur and Guwahati.