The Whole Truth to drop 'no added sugar' label on date-sweetened chocolates after FSSAI notice
The clean-label chocolate brand will revise packaging following an FSSAI show-cause notice triggered by rival Paul & Mike. The action signals tighter regulatory scrutiny of health claims across India's healthy snacking category, even as the brand's revenue jumped from Rs 64.9 cr in FY24 to Rs 215.8 cr in FY25.
The Whole Truth will revise chocolate packaging after an FSSAI show-cause notice over 'no added sugar' claims, triggered by rival Paul & Mike.
NDTV Profit · 5/24/2026, 10:19:49 AM · Ask about this →