TAM Sports
Signals mentioning TAM Sports
- Celebrity ads on IPL surge 34% YoY, hit 61% of ad volumes as brands chase Bollywood firepower
- Sports bars brace for 20-30% footfall hit during FIFA 2026 as late-night kickoffs collide with Indian curfews
- JioStar's IPL pivots digital: 515M streaming reach as TV ratings crater 18.8%
- IPL 2026 TV viewership crashes 26% as JioStar digital reach hits 515M, advertiser count falls 31%