JioStar's IPL pivots digital: 515M streaming reach as TV ratings crater 18.8%
IPL 2026 TV viewership fell 26% and ratings 18.8%, while JioStar's digital arm clocked 515M reach and 32.6B watch minutes. Brand associations slid 31% after the fantasy gaming ban knocked out Dream11 and My11Circle; mouth fresheners now lead ad volumes at 14%, signaling a mobile-first advertiser rotation.
IPL 2026 TV ratings fell 18.8% and viewership 26%, while JioStar's digital reach hit 515M. Brand associations dropped 31% after fantasy gaming ban removed Dream11, My11Circle; mouth fresheners now top ad category amid mobile-first viewer shift.