IPL 2026 TV viewership crashes 26% as JioStar digital reach hits 515M, advertiser count falls 31%
Linear TV ratings dropped 18.8% (4.57 to 3.71) and viewership 26% (10.6M to 7.84M) for IPL 2026, while JioStar's digital arm clocked 515M reach and 32.6B watch minutes. Brand count collapsed 31% to 45 as banned fantasy apps exited; mouth fresheners now lead ad volume at 14% ahead of 2027 rights renewal.
IPL 2026 TV ratings fell 18.8% and viewership 26%, while JioStar digital reach hit 515M. Advertiser count dropped 31% as banned fantasy gaming apps exited; mouth fresheners now top ad category ahead of 2027 rights renewal.