Celebrity ads on IPL surge 34% YoY, hit 61% of ad volumes as brands chase Bollywood firepower
TV ads featuring celebrities on IPL 19 grew 34% YoY, capturing 61% of total ad volumes per TAM Sports. Film stars drove 77% of celebrity ads, with Shah Rukh Khan commanding a 10% share. Cricket now absorbs 90% of India's $2B sports ad market, with brand investment crossing $1B as advertisers gear up for IPL 2026.
Celebrity-endorsed TV ads on IPL 19 grew 34% YoY, hitting 61% of ad volumes. Film stars drove 77% of celebrity ads; Shah Rukh Khan led with 10% share. Cricket commands 90% of India's $2B sports ad market.
Why this matters
IPL's pull on advertisers keeps deepening, with celebrity-led creative now the default rather than the exception as brands prepare bigger commitments for IPL 2026.
Retail-brand signals steady at 1,601 over the last 90 days.