Zee sues Blinkit over alleged unauthorised music use in Instagram promotions
Zee Entertainment has filed a copyright case against Blinkit in the Delhi High Court, alleging that the quick-commerce platform used Zee-owned music in commercial Instagram promotions without permission. Blinkit has been summoned and must respond within 30 days; the next hearing is set for August 27.
Zee Entertainment has sued Blinkit in the Delhi High Court, alleging the quick-commerce platform used Zee-owned music in commercial Instagram promotions without authorisation. Blinkit has been summoned and must file its response within 30 days.
Why this matters
The lawsuit adds a legal issue as Blinkit expands in-terminal delivery at Mumbai Airport T2 and becomes Eternal's largest B2C business by Q1 NOV. It also comes as quick commerce is forecast to become a major advertising channel in 2026.
Retail-company signals are accelerating, up 207457% QoQ.
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