Quick commerce is set to become India’s fastest-growing advertising channel in 2026
WPP Media forecasts commerce-led advertising will grow 24.2% in India in 2026, as brands move budgets closer to checkout on Blinkit, Zepto and Swiggy Instamart. Digital is projected to command 68.1% of India’s more than ₹2 trillion ad market.
India’s quick-commerce platforms are becoming major retail-media destinations as brands shift budgets closer to purchase. WPP Media forecasts commerce-led advertising will be India’s fastest-growing ad segment in 2026, driven by Blinkit, Zepto and Swiggy Instamart.
Why this matters
The ad-growth forecast follows Blinkit becoming Eternal's largest B2C business by Q1 NOV, while its CEO has warned that India's quick-commerce expansion could be nearing a bubble.
Omni-channel is accelerating, up 202500% QoQ.
Also reported by
- Mint · Companies — Same time