SuperYou expands protein-snacking range with baked Power Puffs

Indian functional-food brand SuperYou has launched Power Puffs, a baked protein-added snack in four flavours. Available in 33g and 55g packs with up to 13g protein per pack, the range will roll out across e-commerce, quick-commerce, modern-trade and general-trade channels.

— Filed Tue, 4 Aug, 2026, 20:53 IST · Source The Hindu BusinessLine · Updated

Indian functional-foods brand SuperYou has launched baked, protein-added Power Puffs in four flavours, expanding from chips into puffed snacks. The 33g and 55g packs will be sold through major e-commerce, quick-commerce, modern-trade and general-trade channels across Indian cities.

Why this matters

No related recent SuperYou signals are provided, making Power Puffs a newly tracked expansion of the brand’s protein-snacking range.

Retail-brand signals are accelerating, up 97,725% quarter over quarter.