V3 Ventures to deploy ₹250-300 crore annually into early-stage Indian consumer startups

The consumer-focused firm is bullish on beauty, wellness, sports nutrition, lifestyle and gaming, backing brands like Kuku FM, SuperYou and The Hosteller. With ₹600 crore already across 26 companies, cheques of ₹5-40 crore and an evergreen structure, 70% goes to new bets and 7-8 to follow-ons.

— Filed Mon, 6 Jul, 2026, 06:59 IST · Source The Hindu BusinessLine · Updated

Consumer-focused firm V3 Ventures plans to deploy ₹250-300 crore annually in early-stage Indian consumer startups, bullish on beauty, wellness, sports nutrition, lifestyle and gaming categories, with an evergreen investment structure and flexible exit strategy.

Why this matters

V3 Ventures scales its consumer bets, adding to a ₹600 crore portfolio across 26 firms like Kuku FM, SuperYou and The Hosteller, with an evergreen structure enabling steady annual deployment.

Retail-company signals accelerating at +577600% QoQ.