Xtovia bags Rs 6.9 Cr pre-seed led by V3 Ventures to scale D2C haircare
Indian D2C haircare startup Xtovia closed Rs 6.9 crore pre-seed funding led by V3 Ventures, with Consumer Collective by Atrium participating. Proceeds fund IP build-out, team expansion, market launch and onboarding to additional online marketplaces, with 4 global patent applications and claims of 20% higher efficacy backing its global Indian beauty positioning.
Indian D2C haircare startup Xtovia raised Rs 6.9 crore pre-seed led by V3 Ventures to fund IP, team, market launch, and expansion to additional online marketplaces, positioning as a global Indian beauty brand.
Why this matters
Marks Xtovia's institutional capital entry, anchoring its IP-led D2C haircare play with patent filings and efficacy claims as it expands beyond its initial online footprint.
Retail-brand activity steady at 1,835 signals over the trailing 90 days.