WPP Media South Asia bets on brand-building, AI agents under new president Banerjee
Shekhar Banerjee says brand investment outperforms pure performance in downturns. WPP Media—rebranded from GroupM—claims ~50% CY25 pitch win rate, added Wipro, and deployed 150 live AI agents via WPP Open across consulting, commerce and content.
WPP Media South Asia president Shekhar Banerjee says brand-building investments outperform pure performance marketing in crises. WPP Media won ~50% of CY25 pitches, rebranded from GroupM, scaled consulting/commerce/content, added Wipro, and deployed 150 AI agents via WPP Open.