Auto and liquor brands dominate FIFA World Cup 2026 ad spends: TAM Sports
TAM Sports data shows Mahindra & Mahindra topping Connected TV ad volumes while United Spirits led linear TV during Zee's FIFA World Cup 2026 broadcast. Auto, liquor and jewellery (Kalyan's Candere) ranked as leading advertiser categories, with top 5 categories capturing 93% of linear TV volumes.
TAM Sports data shows Mahindra topped CTV ad volumes and United Spirits led linear TV for FIFA World Cup 2026, with auto, liquor and jewellery (Kalyan's Candere) as leading advertiser categories on Zee's broadcast.