WPP Media projects India ad market to cross ₹2 lakh crore in 2026, led by AI and quick commerce
South Asia CEO Prasanth Kumar pegs ~10% growth in 2026, with AI, quick commerce, CTV and D2C channels driving spends despite volatility and a sharp pullback in online gaming advertising.
WPP Media South Asia CEO Prasanth Kumar projects India's ad market to grow ~10% and cross ₹2 lakh crore in 2026, driven by AI, quick commerce, CTV and D2C channels, despite volatility and online gaming ad collapse.
Why this matters
Follows WPP Media South Asia's strategic reset under new president Banerjee, which emphasized brand-building and AI agents — now translated into a concrete 2026 market forecast.
Retail-company signals steady at 1,782 in last 90 days, indicating consistent corporate activity.