WhatsApp turns into D2C acquisition channel as 83% of festive orders come from first-time buyers
GoKwik's Commerce Intelligence Report 2026 logs 26B messages across 1,800 D2C brands in Oct-Dec 2025, with GMV up 2.25x. AI-led automated journeys hit 11.1% CTR versus 2.6% for broadcasts, while bots resolve 73.4% of queries — reframing WhatsApp from retention tool to top-of-funnel engine.
GoKwik's WhatsApp Commerce Intelligence Report 2026 finds Indian D2C brands now use WhatsApp for acquisition, with 83% of festive-quarter orders from first-time buyers. AI-driven automated journeys deliver 11.1% CTR versus 2.6% for broadcasts; fashion leads category performance.