GoKwik Cuts ~120 Jobs in AI-Driven Restructuring, a Year After $13 Mn Raise
Ecommerce enablement startup GoKwik laid off 100-120 employees across onboarding, implementation and tech teams as it automates operations via an AI push. The move follows a $13 Mn raise last year and brings scrutiny to the D2C checkout and returns tooling provider serving Indian online brands.
Ecommerce enablement startup GoKwik laid off 100-120 employees across onboarding, implementation and tech teams as part of an AI-driven restructuring push to automate operations, roughly a year after raising $13 Mn.
Why this matters
GoKwik's cuts land after it positioned itself as a D2C growth engine, recently touting that 83% of festive orders via WhatsApp came from first-time buyers. The AI restructuring signals a shift from headcount-led scaling to automation.
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