GoKwik Cuts ~120 Jobs in AI-Driven Restructuring
Ecommerce enablement startup GoKwik has laid off 100-120 employees across onboarding, implementation and tech teams as part of an AI-driven restructuring. The move comes a year after the company raised a $13 Mn round led by RTP Global, taking total funding to $68 Mn.
Ecommerce enablement startup GoKwik laid off 100-120 employees across onboarding, implementation and tech teams as part of an AI-driven restructuring, a year after raising $13 Mn led by RTP Global.
Why this matters
GoKwik recently highlighted WhatsApp as a D2C acquisition engine, with 83% of festive orders from first-time buyers. This layoff signals a shift toward AI-led efficiency even as its commerce enablement tools gain traction.
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