WhatsApp emerges as D2C acquisition channel; 83% of festive orders from first-time buyers
GoKwik data shows WhatsApp moving beyond retention into acquisition for 1,800+ Indian D2C brands. AI-led automated journeys deliver 11.1% CTR vs 2.6% for broadcasts, with 2.25x GMV growth and 73.4% bot-resolved queries. Fashion and electronics lead conversion gains heading into Oct-Dec festive quarter.
GoKwik report shows WhatsApp becoming a customer-acquisition channel for Indian D2C brands, with 83% of festive-quarter orders from first-time buyers. AI-driven automated journeys outperform broadcasts, fashion and electronics brands lead conversion gains.