WhatsApp becomes D2C acquisition engine: 83% of festive orders came from first-time buyers, GoKwik finds
GoKwik's WhatsApp Commerce Intelligence Report 2026 tracks 26 billion messages across 1,800 Indian D2C brands. Automated AI journeys delivered 11.1% CTR versus 2.6% for broadcasts, with 73.9% open rates and 73.4% bot resolution. GMV on the channel grew 2.25x, with fashion leading category conversions.
GoKwik's WhatsApp Commerce Intelligence Report 2026 finds Indian D2C brands using WhatsApp for customer acquisition, with 83% of festive-quarter orders from first-time buyers. AI-driven automated journeys outperform broadcasts, and fashion leads category conversions.