West Asia shipping disruptions push Diet Coke’s effective India price up 13.6%
Coca-Cola has shifted Diet Coke from a ₹40, 300-ml can to a ₹50, 330-ml pack as disrupted West Asia shipping routes constrain aluminium-can supplies. The company is reportedly importing larger, costlier cans from Southeast Asia, while at least one bottler has temporarily offered 200-ml glass bottles.
Coca-Cola has raised Diet Coke’s effective price in India after West Asia shipping disruptions constrained aluminium-can supplies. The company shifted from a ₹40 300-ml can to a ₹50 330-ml can and is sourcing larger, costlier cans from Southeast Asia.
Why this matters
The pack change extends Coca-Cola’s recent India moves to shift Diet Coke to 330-ml cans and raise pricing as can shortages disrupt supply, turning logistics pressure into a higher effective unit price.
retail-company is accelerating, up +1121400% QoQ.