Vivo, Nothing, Realme raise India smartphone prices up to ₹7,000 on memory cost surge
Vivo hiked prices across 9 models (X300 FE now ₹86,999 from ₹79,999), Nothing lifted Phone 4a to ₹39,999 and 4a Pro to ₹59,999, while Realme raised the 16 Pro Plus to ₹52,999 but cut the 16 Pro to ₹43,999. Brands cite an 8x jump in memory prices from AI-driven demand, following Apple's India MacBook/iPad hikes.
Vivo, Nothing and Realme quietly raised Indian smartphone prices by ₹1,000–₹7,000 across multiple models, citing global RAM/memory shortages driven by AI demand. Realme 16 Pro saw a cut. Follows Apple's recent India MacBook/iPad price hikes.
Why this matters
Vivo's price hikes come as it deepens India manufacturing, with the Dixon-Vivo JV nearing government approval to build 12-15M units in FY27 and new models like the T5 Lite 5G in the pipeline.
retail-brand activity steady at 2,338 signals over the past 90 days.