Underneat hits Rs 200 Cr ARR within a year of launch
Shapewear D2C brand Underneat, co-founded by Kusha Kapila and Vimarsh Razdan, has crossed Rs 200 crore (US$21 million) annualised revenue within a year of its April 2025 launch, ranking it among India's fastest-scaling D2C labels.
Shapewear D2C brand Underneat, founded by Kusha Kapila and Vimarsh Razdan, has crossed Rs 200 crore annualised revenue within a year of its April 2025 launch, positioning it as one of India's fastest-growing D2C brands.
Why this matters
Underneat's Rs 200 Cr ARR milestone within a year places it alongside India's quickest D2C scale stories, signalling strong celebrity-led brand traction in the shapewear niche.
Retail-brand signals steady at 1,960 over the last 90 days.