Ukrainian creator's viral reel spotlights India's 10-minute delivery edge over Western markets
Sandra On's Instagram reel on India's quick-commerce ecosystem has gone viral, drawing global attention to how dense urban populations and dark-store networks let players like Blinkit, Zepto and Instamart deliver almost anything in 10 minutes — a pace Western markets have failed to match.
Ukrainian content creator Sandra On's viral Instagram reel highlights India's 10-minute delivery ecosystem, sparking discussion about how the country's quick-commerce industry — powered by dense urban populations and dark-store networks — outpaces Western markets.