Quick commerce to grow 40% YoY in 2026, doubling digital commerce pace: Equirus

Equirus projects India's quick commerce to hit INR 1.08 lakh crore in 2026, growing 40% YoY versus a slower overall digital commerce trajectory. Dark stores across Blinkit, Instamart and Zepto reached 5,026 by May 2026, up from 3,405 a year earlier. Monsoon deficit and food inflation may pressure FMCG demand.

— Filed Tue, 7 Jul, 2026, 13:29 IST · Source ET Small Business · Updated

Equirus report projects India's quick commerce to grow 40% YoY in 2026, over twice overall digital commerce pace. Blinkit, Instamart, Zepto dark stores hit 5,026. Monsoon deficit and food inflation may pressure FMCG demand.

Why this matters

Equirus's 40% YoY forecast underscores quick commerce outpacing broader digital commerce, backed by dark store expansion from 3,405 to 5,026 stores across Blinkit, Instamart and Zepto within a year.

Retail-company signals accelerating at +620700% QoQ.