Quick commerce to grow 40% YoY to INR 1.08 lakh crore in 2026, outpacing digital commerce: Equirus
Equirus projects India's quick commerce expanding at over twice the pace of overall digital commerce (INR 8 lakh crore) in 2026. Dark store count for Blinkit, Instamart and Zepto reached 5,026 in May 2026, up from 3,405 a year earlier. A 46% rainfall deficit may pressure FMCG volumes, held to 3-4% growth.
Equirus report projects India's quick commerce growing 40% YoY to INR 1.08 lakh crore in 2026, over twice overall digital commerce. Blinkit, Instamart, Zepto dark stores hit 5,026. Monsoon deficit may pressure FMCG demand.