Titan to debut lab-grown diamond brand beYon with first Mumbai store
Titan Company will enter the lab-grown diamond jewellery market with beYon, launching its first exclusive Mumbai store on December 29, 2025. The retailer plans further beYon outlets across Mumbai and Delhi, extending its jewellery portfolio beyond Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery with beYon, opening its first exclusive Mumbai store on December 29. The company plans additional Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid strong segment growth.
Why this matters
The announcement follows recent signals on Titan's December 29 opening of its first beYon Mumbai store and resurfaced reports of the same lab-grown diamond launch plan, reinforcing its push into the category.
Store openings are steady, with 1,527 signals recorded in the past 90 days.