Titan opened first beYon lab-grown diamond store in Mumbai on Dec 29, resurfacing move
Titan Company entered lab-grown diamond jewellery with beYon, its new exclusive retail format, resurfacing details of its Dec 29 Mumbai debut. Following the Mumbai debut, the company plans a couple more stores across Mumbai and Delhi, broadening its jewellery portfolio beyond Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. It plans additional Mumbai and Delhi outlets, extending its jewellery portfolio as domestic demand for alternatives to natural diamonds grows.
Why this matters
The opening follows recent Titan signals resurfacing its December move to debut beYon and launch its first Mumbai lab-grown diamond store.
Store openings are steady, with 1,524 signals in the past 90 days; QoQ change was not provided.