Resurfacing a February 2023 move: Tanishq opened first US store in New Jersey, eyed Chicago next
Titan Company's jewellery brand Tanishq entered the US in February 2023 with a New Jersey store aimed initially at Indian-American shoppers. After two years of market study, it planned a Chicago opening and a longer-term push to serve broader US jewellery demand with locally adapted products and formats.
Tanishq opened its first US store in New Jersey targeting the Indian diaspora and plans to expand to Chicago and eventually wider American consumers, adapting designs, formats and products for local preferences.
Why this matters
The resurfaced move aligns with recent signals on Tanishq's first US store and Chicago plan in a diaspora-led expansion, plus its view that more Indian retail brands can find US opportunity.
Store-opening is steady, with 1,525 signals recorded in the past 90 days.