Titan's lab-grown diamond jewellery push resurfaces: first beYon store opened in Mumbai
Titan Company opened its first beYon lab-grown diamond jewellery store in Mumbai on December 29, 2025, with further outlets planned across Mumbai and Delhi. The move added a dedicated lab-grown diamond format to its jewellery portfolio alongside Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery through beYon, opening its first Mumbai store on December 29. The company plans additional Mumbai and Delhi outlets, leveraging its jewellery retail network amid growing demand for alternatives to natural diamonds.
Why this matters
The opening revisits Titan's December launch of its first beYon store in Mumbai, following recent signals on its lab-grown diamond entry and the Mumbai store opening.
Store-opening is steady at 1,449 signals in the past 90 days; no QoQ change figure is provided.