Resurfacing a January 2023 move: Tanishq opened first US store in New Jersey, targeted Chicago next
Titan-owned jewellery brand Tanishq entered the US with a New Jersey store and was evaluating further openings, including Chicago, according to a January 2023 report. After two years studying the market, it was adapting assortment and store formats for local preferences in a US jewellery market estimated at $60 billion.
Tanishq, operated by Titan, opened its first US store in New Jersey and plans further expansion including Chicago. The Tata jewellery brand sees a large diaspora-led opportunity but is adapting merchandise and store formats for local consumer preferences.
Why this matters
The January 2023 move aligns with recent signals on Tanishq's New Jersey debut, its Chicago expansion interest and its view of the US as a growth market for Indian retail brands.
Store-opening is steady, with 1,450 signals recorded in the past 90 days.