Tanishq's first US store in New Jersey resurfaces, Chicago expansion eyed (Feb 2023 move)
Titan Company's jewellery brand Tanishq entered the US with a New Jersey store back in February 2023 and was evaluating further cities, including Chicago. The brand targeted affluent Indian and South Asian consumers while adapting assortments and store formats for US preferences.
Tanishq opened its first US store in New Jersey and plans expansion including Chicago. Titan sees a sizeable opportunity among affluent Indian and South Asian diaspora consumers, while adapting product designs, formats and strategy for American preferences.
Why this matters
The move aligns with recent signals that Tanishq eyes Chicago after its New Jersey debut and views the US as a growth market for Indian retail brands.
Store-opening is steady, with 1,448 signals in 90 days; no QoQ change was provided.